Cookie Policy
Last updated: 2025-10-05
This Cookie Policy explains how TRUTH PREMIUM LLC (“we”, “us”, “our”) uses cookies and similar technologies on truthpremium.store. For information about how we process personal data, please see our Privacy Policy.
1) What cookies are
Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as local storage, pixels, and tags. We refer to them collectively as “cookies”.
2) How we use cookies
- Strictly necessary – required for core site functions (navigation, checkout, security, fraud prevention).
- Performance/analytics – to understand usage and improve the site (aggregated statistics).
- Functionality – to remember preferences (e.g., language, region).
- Advertising/retargeting – to measure campaigns or show relevant ads (only with your consent).
3) Legal basis & consent
Strictly necessary cookies are placed on the basis of our legitimate interests in operating a secure website. Non-essential cookies are used only with your consent. You can give or withdraw consent at any time via Cookie Settings.
4) Manage your cookie choices
- Cookie Settings: Open Cookie Settings (update/withdraw consent).
- Browser controls: You can block/delete cookies in your browser. Blocking may affect functionality.
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data
- Edge: https://support.microsoft.com/help/4027947
Do Not Track: our site does not currently respond to DNT signals.
5) Cookies we use (examples)
| Category | Cookie | Provider | Purpose | Expires |
|---|---|---|---|---|
| Necessary | __cf_bm | Cloudflare (if enabled) | Bot mitigation/performance | up to 30 min |
| Necessary | wp_woocommerce_session_* | WooCommerce | Cart/checkout session | 2 days |
| Analytics (consent) | _ga, _gid, _gat | Google Analytics | Usage statistics | 1 day – 2 yrs |
| Analytics (consent) | _hj* | Hotjar (if enabled) | UX analytics | 1 day – 1 yr |
| Advertising (consent) | _fbp | Meta (if enabled) | Ad measurement/retargeting | 3 months |
| Functionality (consent) | wp-wpml_current_language | Site | Remember language | 1 day |
We do not sell personal information. We do not place advertising cookies without consent.
6) Third parties & transfers
Where third-party providers set cookies (e.g., Google, Meta), they may process limited data on our behalf in accordance with their policies. Data may be transferred internationally with appropriate safeguards (e.g., Standard Contractual Clauses).
7) Retention
Cookies persist for the durations shown above or until you delete them. Aggregated analytics and security logs may be kept longer for legitimate purposes.
8) Changes
We may update this Cookie Policy from time to time. The “Last updated” date will indicate the latest version.
9) Contact
Questions? Email or write to TRUTH PREMIUM LLC, 1465 Carroll Ave, San Francisco, CA 94124 USA